Branding (Design Directories)
Type
Book
Authors
ISBN 10
1844030377
ISBN 13
9781844030378
Category
Design
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Publication Year
2003
Publisher
Pages
192
Description
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence. - from Amzon
Number of Copies
1
